The Sports Entrepreneurs Podcast by Marcus Luer
Seven Volpone, “From Musician to Entrepreneur of Sub-cultures”

Seven Volpone, “From Musician to Entrepreneur of Sub-cultures”

September 1, 2020

Seven Volpone is a true artist turned entrepreneur, from singer, songwriter to starting several businesses and now leading the Big Block Family Office and Sub-Nation to new heights across various “sub-cultures” from Esports, Gaming, Music, entertainment, Sports, etc.

 

Key Highlights

  1. Early days as music artist from Pop Rock to Country Harmony
  2. We3Kings, the first business, created Music IP for TV shows, Sports teams Theme songs, brands, etc
    • From Hit TV Sitcoms to Green Bay Packers – G-Force – helping win the Super Bowl
  3. Secret Futurist,  looking at leading technology, and tech for the future , focused on Digital ecosystems
  4. Push Point Management & Media Group – lead him to work with ESL and getting into Esports
  5. Adidas story, in the early days of Esports
  6. Realizing the power of Esports to connect with younger generations through the “lifestyle and culture” part
  7. Connecting with Bruce Bendell and setting up the Family Office, Big Block Capital Group
  8. The start of Sub-nation and building the team
    • Project with E3 (Electronic Entertainment Expo) on creative concepts
    • Big Vision, to be the Disney of “E-Gaming” – creating IP and partnering with venues, cities and IP owners
    • Enhancing the experience for the Gamers – content creation, new concepts   
  9. Atari Hotel concept coming to your city soon  
  10. Big Block Capital Family office – 5Cs – Culture, Content, Conversation, Commerce,
  11. Investments in Israel tech start-ups, via Surround Ventures, from entertainment, sports to media
  12. Focus on Millennials and Gen Z, guide brands to connect with this audience
  13. Tips to young executives or entrepreneurs.  Check out the “Great Fail” Podcast by
  14. Final look into the future as a Futurist

 

About

Seven Volpone is an Executive, Fund Manager and Entrepreneur who for over a decade served as President, Co-Founder and architect behind the music, marketing and branding company We3Kings. He has been recognized through out the gaming, Music, Television, & Marketing communities for not only his award winning IP but his forward thinking business development initiatives and integration campaigns that included the likes of AAMCO transmissions, Whiskey Falls & Dale Earnhardt Jr., Whiskey Falls and NAPSTER, The American Labors Union, The Atlanta Braves, and television shows for FOX, NBC, Mark Burnett, and many more.
 
Seven’s drive, entrepreneurial spirit and ability to understand the delicate art of branding, integration and advertising was what led him to conceptualize and develop the celebrity integration and social influencing platform Radio Connect/TwitYap which he sold to the Publicly traded entity Xhibit Corp (XBTC). Seven later became a consultant for Xhibit Corp and its wholly owned entities SkyMall and SkyMall Ventures, (a leader in the loyalty space).
 
Seven is a leader in the ever-changing media and digital space and he brings over a decade of executive experience from all facets of the entertainment industry as well as key relationships, with top tier, developers, celebrities, athletes, managers, agents, TV networks, producers and corporations that aid in his ability to help develop companies and brands.
 
In addition to Seven’s music and content development initiatives, he advises & consults 3rd party companies and individuals through his company AFDKAM on strategic business development opportunities and the leveraging of content, technology, brand integration, online product sales and social influence in new media.
 

 

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If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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Ravi Krishnan, “From Australia to India”

Ravi Krishnan, “From Australia to India”

August 23, 2020

Ravi Krishnan is a true pioneer in Indian sports, from Australia with Indian origin, he was part of the team which set up IMG India 25 years ago and later on lead the organization.  We take a good look into what has happened over those 25 years in Indian sports and where it is heading in the future, including his own venture Stepathlon.  Enjoy the history lessons.

 

Key Highlights

  1. From being an inspiring youth tennis player in Australia to getting even more inspired reading an article about Mark McCormack and his route to get into IMG
  2. Part of the team to set up IMG India in the mid 90s, getting the basic right
  3. Hospitality of Cricket World in India in 1996 opened the doors to all the corporates, building relationships which lasted till today
  4. Sahara Cup in 1997, India vs Pakistan in Toronto, another game changer (it’s war minus the shooting)
  5. First ATP tournament in India in 1996, still around till today, not an easy start and not a huge initial success
  6. Inside look into the IPL and how it started, why it worked and the ingredients which made it work
  7. Franchise Model, the “Indian way” – and how other sports are now copying it in India with mixed success
  8. Banter on Media rights model
  9. Football in India & IPTL model dissected
  10. Stepathlon –  virtual racing, his vision, being a health & wellness company which brings a new form of “fan engagement” and activation to brands and stake holders (data driven)  
  11. Final advise for young execs – network, move and be prepared to fail
  12. And look into the future

 

About

Ravi Krishnan is a key and prominent name in the business of Sports, Entertainment and Media in India. According to BusinessWorld he has been a pioneer in India's sports management business, helping global sports and media group IMG find a foothold in the country back in 1995.

As Managing Director of IMG he was instrumental in creating properties such as the Sahara Cup, The Aircel Chennai Open, Lakme India Fashion Week and many more noteworthy events in India. He has played a notable role in developing potential new business opportunities in the field of Sports, Entertainment and Media. Ravi continues to explore and develop business in the Industry and helped secure Mahindra & Mahindra as the title sponsor of the inaugural Mahindra Sri Lanka Premier League.

As Vice Chairman, Ravi also played an important strategic role with Rajasthan Royals, champions of IPL 2008.

Ravi was featured among the 50 Most Influential People in Indian Sport by Sports Illustrated (2010) and India's Top 25 Executives under age 40 by Business Today (2004).

Currently, he is the Chairman and Co-Founder of Stepathlon Lifestyle Pvt. Ltd. (SLPL), a global wellness company that aims to create an ecosystem promoting corporate health, fitness and productivity by increasing daily activity, through a unique Mass Participation initiative called Stepathlon - A race around the virtual world. In the last two years, Stepathlon has contributed towards gaining participation from more than 500,000 employees from 722 companies across 75 Countries and 1040 cities/locations.

 

-----------------------------------------------

If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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Website: https://marcusluer.com

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Jeff Marks, “Power of Contractual Obligated Income (COI)”

Jeff Marks, “Power of Contractual Obligated Income (COI)”

August 16, 2020

Jeff Marks is a true Sports Entrepreneur, having started several agencies from an early age and now leading a “best in class” COI (Contractual Obligated Income) Agency which is breaking grounds around the world, including a recent huge deal with FC Barcelona to manage the branding of the Nou Camp Stadium and new facilities.  Tons of learning and insights into the world of COI.  

 

Key Highlights

  1. Early start during MBA days, Managing Director of a 2 Man Consulting business with his Professor. Stubhub story, the one that got away.
  2. Started Sports Business Ventures, Venture Capital Pledged Fund dedicated to Sports, partnered with Alan Rosenberg and other big hitters
  3. Premier Partnerships, premier Naming rights agency. Generating massive COI, for large US teams and franchises.
  4. Premier Ventures, advisory agency, another run at Venture Capital
  5. Innovate Partnership Group (IPG360), starting of a new business development group to help sports IP owners generate long term commercial revenue
    1. Two words you are not allowed to say “Sales” or “Sponsorship” in IPG
  6. Four Main Areas of Focus:
    1. Consultative business development
    2. Valuation analytics
    3. IP Asset creation
    4. Creative agency
  7. Proprietary Software – Partnership intelligence platform (a brand new Valuation System)
    1. Direct and Indirect Revenue measurements
    2. R&D, Technology, other non-traditional areas to measure returns
  8. Projects:  US Triathlon,  Circuit of Americas (US F1 Track), MLS teams, Canadian Premier League
  9. FC Barcelona story -  Goldman & Sachs intro leads to working on re-development of Camp Nou
  10. Not just about Naming rights of a Venue but way beyond …. Naming a part of the city
  11. B2B elements in sports partnership deals
  12. New NTT Japan Partnership, re-imagine marketplace
  13. Allianz and other examples of brands leveraging the power of Naming partnerships and Venue deals (Verizon 5G)
  14. Sponsorship Hierarchy of Needs (based on Maslow’s Hierarchy of Needs)
    1. Social Responsibility getting more important
  15. Advise - Give and don’t sell – figure out how you can add value first
  16. Also working with Non-for-profit, municipalities and Health Care Groups on Marketing partnerships
  17. Final Learning, sales people always get recognized the most, important to also celebrate the team behind it and reward them

 

About

Jeff Marks is a sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies, sports teams, leagues, venues, governments, universities, franchise owners and investors. Marks currently serves as Founder and Chief Executive of IPG360 (Innovative Partnerships Group) which is a leading business development company that drives long-term revenue for prestige properties with a focus on sports and entertainment.

Marks has been credited with negotiating the largest naming rights agreement of 2016, the Johnson Controls Hall of Fame Village, which turned out to be one of the most recognized sports deals of the year and a catalyst for changing how naming rights and commercial partnership deals are executed in the sports industry and beyond.

Marks has worked on over a hundred plus business partnerships over his career and a few notable partnerships include: Mercedes Benz Stadium in Atlanta, Globe Life Park in Arlington, TD Place in Ottawa, Kabam Field at California Memorial Stadium and O.co Coliseum and Tim Horton’s Field. Marks also executed one of the largest jersey naming rights deal in MLS history with the Atlanta United and American Family Insurance.

Jeff Marks is also credited for developing the sports industry’s leading valuation tool which is an analytical sales model for identifying, creating and valuing sponsorships and naming rights.

Marks is a frequent industry speaker on revenue related topics in the Sports Industry including NFL league meetings, Sports Business Journal and other industry organizations. Marks is an adjunct faculty member at University of San Francisco’s Sports Management Program and teaches “New Business Models in the Sports Industry.” He frequently provides sports business insight to leading national media outlets, and has also published industry studies on sports business trends and best practices.

Prior to IPG360, Jeff served as president of Premier Ventures which specializes in sports investment and advisory for owners seeking to build shareholder value around sports franchises, emerging properties and related businesses. Jeff was concurrently Managing Director of Premier Partnerships where he executed some of the top sports commercial business transactions in the country over the last decade. Marks was also Founding Partner and Managing Director of Sports Business Ventures (SBV), a sports investment and advisory firm.

Marks currently serves on the LA Sports Council Board as well as the Cedars Sinai Medical Center Sports Spectacular Committee. Jeff is also involved with his alma mater, the University of California Berkeley on the Revenue Generating Board and the Berkeley Athletics Southern California Committee. Jeff is a member of YPO and former chairman of the Golden West Chapter. Marks is also a past chair of the Jewish Sports Hall of Fame.

Marks earned a bachelor’s degree in International Economics with a minor in Rhetoric from the University of California, Berkeley, and his MBA from the Marshall School of Business at the University of Southern California. He is married with two children and considers Los Angeles, California his home.

 

-----------------------------------------------

If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. Check out for more details HERE
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Greg Economou, “Sport goes to Hollywood”

Greg Economou, “Sport goes to Hollywood”

August 5, 2020

Greg has had an incredible journey and with it great stories to tell from his Pro-Basketball playing days at Greek’s Olympiakos to launching his first Agency and selling it to SFX, working with David Stern at the NBA, joining Madison Square Garden, Guggenheim Media, Ticketmaster in senior roles to now bringing his passion for sports to Hollywood with game1.  Listen, learn and get inspired.

 

Key Highlights

  1. From playing basketball at the University of Connecticut to going back to his roots with Olympiakos in Athens, Greek
  2. SME Branding story, after re-branding “The Patriots” (no not those Patriots), over 1,500 re-branding assignments across sports from Colleges to athletes
  3. Acquisition of SME by SFX Sports in late Nineties
  4. BrandThink, his new baby, taking branding to a strategic level
  5. Call from David Stern, after re-branding Detroit Pistons successfully, re-positioning of the League globally
  6. Early days of the Charlotte Hornets franchise – tough job in tough environment, small market team
  7. Back to the Big Apple, Madison Square Garden, focused on bringing in new Revenue
  8. Guggenheim Media – Dick Clark Production – exposure to entertainment and branded content
  9. Missing his Sports Tribe, swing back into Sports retooling Ticketmaster Sports Division
  10. Game1 -  Sports, Culture and Stories -  combining his passion for sports with his Hollywood partners Basil Iwanyk (John Wick franchise) and Michael Smith (ESPN Sports Center)
  11. Becoming a “storyteller” from short form, documentary, feature films to Podcasts in Sports
  12. Back to being an Entrepreneur
  13. The meaning of “Elevated Content”
  14. Forty projects in pipeline from Feature films, scripted, unscripted to podcast
  15. The Last Dance, amazing storytelling and perfect timing
  16. Danica Patrick, former Race driver, new show about Equality – Oprah Winfrey watch out
  17. Content distribution & Funding/Financing strategies
  18. Covid’s challenges and opportunities   

 

About

Greg Economou is a Co-Founder and Partner of game1, the cutting-edge content incubator that sits at the intersection of sports, entertainment, and culture, producing an array of sports-related content in conjunction with the world’s greatest athletes, teams, leagues, and their counterparts in the entertainment industry. This content includes feature films, scripted and unscripted television and digital programming, as well as audio programming. In his role at game1, he helps oversee the day-to-day operations of the company, while leading all revenue generation and white label studio efforts.

Economou also manages his own advisory and investment practice formed in 2016 that focuses on helping a variety of businesses succeed in and around the sports and entertainment industries through strategic counsel and at times financial support and investment. In this capacity, he and his team oversee a series of advisory assignments that range from strategy development, branding, marketing, and digital to client acquisition, business development and sales as well.

Prior to launching game1 and his advisory practice, Economou served as Chief Commercial Officer & Head of Sports at Ticketmaster. In this role, he directed the company’s extensive sports division, overseeing all Ticketmaster products and services delivered to clients throughout professional sports and college athletics, while also leading all new business development efforts as well. Economou also had responsibility over all of the company’s industry sales and marketing operations, including sales operations, brand marketing, enterprise marketing, sponsorship and partnership marketing, event marketing, as well as all premium product sales and services included in the Ticketmaster Agency offering.

Economou previously served as the Executive Vice President & Chief Revenue Officer at Guggenheim Media/Dick Clark Productions where he built a thriving branded content practice with over $250M worth of deals in four years. Prior to that, he served as Executive Vice President of Revenue Performance for The Madison Square Garden Company (CRO) where he oversaw multiple billion-dollar revenue portfolios. Economou has also held senior positions as the EVP of Business Operations & Chief Marketing Officer of the Charlotte Hornets (COO) and SVP of Marketing & Communications of the NBA (CMO). In addition to the above-mentioned roles, he also co-founded and sold two successful sports industry-centric consulting firms, BRANDTHINK and SME Branding. He began his career in sports as a professional basketball player in Europe, playing for Olympiakos in Athens, Greece – following a successful collegiate basketball career at the University of Connecticut.

Economou also serves on several advisory boards, including Journey One, LAFC, Merchant Advocate, OpenNode, ReachTV, and Sportsdigita, while formerly serving on the advisory boards of The Player’s Tribune and the American Film Institute.  He lives in Santa Monica with his fiancé, Juliette de Campos, and his three sons, Rip 20, Luke 17, and AJ 15.

 

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

-----------------------------------------------
The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE

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Rahul Sood, “Betting on Esports”

Rahul Sood, “Betting on Esports”

July 27, 2020

Rahul Sood, founded VoodooPC, straight out of High School on his credit card and turned it into a global brand before selling it to HP. Next stop was launching Microsoft Ventures which lead to connecting with his now partner Karl Flores to start “Unikrn”, the largest Esports betting platform in the world.  Great deep dive into Rahul’s world, his passion for Gaming and Esports and why Unikrn will become the next Unicorn by building the future of digital gambling.  

 


Key Highlights

  1. Voodoo PC, from a passion project started in a garage to a global brand (now HP Omen brand)
  2. Microsoft Ventures Fund – starting a venture found from scratch, building accelerators to connect start ups to Microsoft customers, leading to a valuation of over US$ 4 billion by the time he left
  3. Unikrn – how it all started with his buddy Karl Flores, raising funds, bringing in high profile investors
  4. Uni-coin ICO and reasons for launching it and the compliance behind it
  5. What is Unikrn and how did the idea come about – from betting on yourself to betting on major Esports tournaments  
    • Goal was to be the biggest bookmaker in Esports  
  6. UMode – bet on yourself – how it works and only on Unikrn
  7. Going from 2 countries to 40 and the challenges which come with it, different betting formats and trends globally
  8. The opportunities and challenges because of the pandemic
  9. How Games are priced, driven by AI bots – 2-3 years ahead of others  
  10. From live in-game betting, different handicaps, special betting options unique to each game
  11. Challenge is localization, currently 4 languages and customization to local betting behaviour
  12. Business still churning money, large overheads, big team, still in building mode
  13. Building the future of Digital gambling - challenge with Investors who don’t understand the business
  14. Unikrn’s connection to the E-gaming ecosystem, from Publishers, Teams, Streamers, Influencers to streaming platforms (affiliate programs)
  15. Virtual Horse-racing, from breeding them to racing and winning price money
  16. Learnings, success and failures as an Entrepreneur and from his time at Microsoft - Focus on your passion and adapt to change as quickly as you can
  17. Interplay between traditional sports & Esports after Covid – the future of entertainment

 

 

About

Rahul Sood is the co-founder of Unikrn, a global Esports entertainment and sports betting platform built on cutting edge blockchain and gaming technologies.

Previous to Unikrn, Sood created the first incubation fund for startups at Microsoft, and eventually he consolidated their global startup activities and launched Microsoft Ventures.

A serial entrepreneur, Sood spent 18 years in multiple startups prior to joining Microsoft. He founded luxury and gaming computer manufacturer VoodooPC, which was acquired by Hewlett-Packard. Sood is an early shareholder and advisor to Maingear, Razer, ZED, and Vrvana which was recently acquired by Apple.

Unikrn’s mission as a global esports entertainment platform is to heighten the experience of watching and participating in esports. Unikrn uses blockchain technology to optimize the payment flow for customers while allowing them to bet using the currency of their choice on a full array of Esports and Video Game offerings.

Unikrn is venture backed with investors such as Ashton Kutcher, Mark Cuban, Liz Murdoch, Shari Redstone, and many others. Unikrn built an end to end betting platform that can be licensed by commercial operators, and they have opened their doors to multiple international markets. Unikrn has been featured on Forbes, Fortune, ESPN, CNBC and countless publications around the world.

Sood is active in the startup community, helping and mentoring a variety of startups. In his spare time, Sood enjoys wake surfing & wake boarding, standup paddle boarding, cycling, racing cars and spending time with his family. He lives in Seattle, you can find him on Twitter @rahulsood. You can find Unikrn on Twitter @unikrnco.

 

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

-----------------------------------------------
The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE

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Follow us on our social sites for the latest updates
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Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/mastermind
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Patrick Sweeney, Fear Guru

Patrick Sweeney, Fear Guru

July 17, 2020

Patrick Sweeney’s, fellow YPOer, recent best selling book “Fear is Fuel” and his life experiences are perfect for the current state and level of “Fear” globally.  We take a deep dive into Patrick’s sports career, his entrepreneurial success and off course the “brick” that hit him when he was 35 years old and changed his life.  The Patrick Sweeney 2.0 version is a very different man on a mission.  Incredible stories and learning inside.


Key Highlights

  1. His early days as the “wimpy kid”, turned world-class rowing champion touring the world and the dream of winning an “Olympic Medal”
  2. “Could have been” an Olympic Champion and “could have been” a Billionaire if not for decisions out of fear
  3. Life either happens “to you” or “by you” depends on your mindset
  4. Transition to Entrepreneur – goal 40 by 40
  5. Fear of failure and fear of success, what worked and what didn’t as an entrepreneur
  6. First company and mistakes which cost him dearly, company now worth US$ 3 billion
  7. Second company and fears continue
  8. And then came the brick-  diagnosed with rare Leukemia at the age of 35 and 15 years later
  9. Overcoming the disease and fear
  10. Sweeney 2.0 version – first took up flying lessons and then conquered the world
  11. Now adventure racing around the world
  12. Wrote the book as a guide on how to overcome Fear without having to go through his life-threatening experiences
  13. Mentoring CEOs, Masterclass and TED Talk keynote speaker
  14. How companies can learn from it in the current environment & get in touch with him
  15. Final thoughts on how to use “Fear as Fuel”

 

About

Inc. Magazine called Patrick one of the most interesting men alive, but he considers himself ordinary and able to do things anyone can learn if they understand how to use fear as fuel. He inspires audiences with the neuroscience of fear & how it can be a competitive advantage. He shows why we need to find more fear in our life, and it's fascinating!

In 2018 Patrick won the world's toughest bicycle race – the Race Across America almost 20 years after he finished 2nd place in the Olympic rowing trials, he's founded four tech companies while creating eight patents and raising almost $50 million. Patrick has leveraged fear as fuel for peak performance and to create an inspiring life of passion, happiness and fulfillment. The son of Irish immigrants he was the first to go to college in his family and ever since has refused to accept upper limits set by family, friends or society. He teaches audience how to break through their limits.

Some fears you can face head on, and some show up unexpectedly to shake you to your core. When Patrick was told he had Leukemia, he, again, faced fear head on and learned the biggest life secrets to success.

When he realized the power of fear to fuel amazing feats in all aspects of life he began interviewing the world's top neuroscientists and psychologist for his book Fear is Fuel. He found out why and how our mind locks us in anxiety-ridden prison or leads us to the life of our dreams. His mission is to share those secrets with millions of people.

As a winner in sports and a winner in business he is committed to leveraging those fear lessons on himself and channel them into setting world records by being the first person to attempt cycling the Seven Summits. Patrick has been happily married (to the same woman) for 20 years (yes, she's a saint) and has three teenage children. He splits time between Boston Ma, Chamonix, France and Seat 21D.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

-----------------------------------------------
The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE

-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/mastermind
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Stacey Allaster, World Leader in Tennis

Stacey Allaster, World Leader in Tennis

July 10, 2020

Stacey is and has been truly a world leader in Tennis for 30 years, I call her the “First Lady of Tennis” but she felt that this should be reserved for a player like Serena Williams. That gives you a great sense of her character, always there to serve the game first and not out to take credit for the amazing work she has done over three decades. Enjoy the deep dive into the rise of the WTA Tour under her leadership, how she learned from David Stern’s playbook and hear how she is planning to host the US Open in August this year.  Very timely discussion on so many levels and excited to finally have a female voice on the Podcast.  

 

Key Highlights

  1. How she got started in tennis, as an 8th grader in summer camp
  2. Her purpose in life, generate the funds to bring Kids into the sport and create a career path
  3. More than 50% of Female leaders have played competitive sports, so it’s a great foundation for the future
  4. 15 years at Tennis Canada
  5. WTA Tour stories – billions of new revenue during her era
  6. Opening an office in China (NBA playbook), expanding across Asia and other new markets, expansion of the WTA Tour Final
  7. Price money grew by 100%  (cash is oxygen for sports), PERFORM media rights deal
  8. Players come in cycles and build on the previous generation achievements
  9. USTA – US Open will happen Aug 31 – Sept 13 (as of today) & lead up events
  10. Decision process to go ahead, where to host it (remaining in NYC), working with Governor and US government
  11. 80% of players are from around the world, major logistics to get athletes in and out of the country
  12. Risk mitigation through tests, screening and other measures – Covid is real and need to take serious
  13. Normally 850,000 fans on-site, single largest annual sporting event in the world – this time NO FANS
  14. Learning from others who have launched live events, Bundesliga, etc and creating new ideas
  15. Her final thoughts on sports in the next 30 years – need to be externally focused beyond the sport itself

 

About

Stacey Allaster is the Chief Executive, Professional Tennis, with the United States Tennis Association (USTA). In this role, Allaster is tasked with setting the strategic vision for the USTA’s pro tennis division – including oversight of the US Open, Emirates Airline US Open Series, Davis Cup, Fed Cup and more – and working closely with the USTA board of directors and the USTA pro tennis staff to ensure the continued viability of professional tennis in the United States.

Allaster was born in Windsor, Ontario and started playing tennis at the age of 12.

After graduating from University, she worked for the Ontario Tennis Association as membership sales co-ordinator and director of player development.

She became the Vice President of Sales and Marketing and Tournament Director of the Rogers Cup. In 2006, she was appointed as the President of Women's Tennis Association, a newly created role in the organization.

In July 2009, Allaster was promoted to be the chairman and CEO of the WTA Tour, succeeding Larry Scott.

While serving as the CEO, the WTA secured one billion dollars in diversified contracted revenues, which included the partnership with an international media group (Perform).

Allaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario where she also received a Doctor of Laws, honoris causa (LL.D.) and has an MBA from the Ivey School of Business.

Allaster was also recently appointed to the Devos Sport Business Management Program Board of Advisors.

 

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Papa Massata Diack, African Sports Entrepreneur

Papa Massata Diack, African Sports Entrepreneur

July 4, 2020

Papa Massata Diack is a true African Sports Entrepreneur from Senegal and has been involved in some of the biggest events and deals across the world of sports. He is no stranger to controversies and in this Podcast you will hear “his” side of the story.  Listen and then you decide what you think happened in those IAAF corridors. Plus some great insights into the world of African sports. Enjoy.

 

Key Highlights

  1. His early days at ISL Marketing, projects in Qatar, South Africa across Football, Athletics, etc
  2. Starting Pamodzi Sports Marketing & Consulting in 1997 with offices in South Africa, Togo, Senegal, etc
  3. Getting involved in IAAF after ISL’s bankruptcy and Dentsu’s take over of the contract
  4. Involved in Football projects across Africa
  5. Appointed as IAAF consultant across 9 Emerging Markets via AMS (China, India, Middle East, Africa, Mexico, etc) bringing in over US$ 200 mil in revenue from big emerging market companies (Samsung, Sinopec, etc)
  6. Where it all went wrong with Russia in 2013 – Daily Mail report
  7. Transferring money got him into trouble
  8. British Press using the Russian Doping story to tarnish his father’s leadership (Liam Diack) and pushing Sebastian Coe as the new IAAF President
  9. Sports politics and geo political issues being used for the IAAF Presidential election
  10. Current law-suit filed by WADA against his father and himself to investigate sports marketing contracts.  Scaring off sponsors and host venues
  11. British and German media attacks
  12. His experience as an African Entrepreneur in the world of sports, inspired by Nelson Mandela and thoughts on racial tension
  13. The future of Sports Marketing on the African Continent – upcoming sports and regional blocks
    1. Senegal hosting the Youth Olympics in 2022
    2. NBA African League
    3. Martial Arts, Cycling Tours, etc
  14. Esports & Egaming in Africa growing with infrastructure improving

 

About

With more than 25 years of experience in the sports world, Papa Massata DIACK acquired a solid mastery of Public Relations, Event Management,
Marketing, strategic development and management of major projects. A true professional, Papa Massata puts his expertise at the service of sports institutions and community as part of his advisory activities. Since 1997, PAMODZI Sports Marketing & Consulting's Mission has been to be a leader in African sports marketing.

Sold over USD 678 million worth of contracts in Athletics and Football.

Involved in organization of 8 African Cup of Nations, 7 African Athletics Championships, 8 IAAF Invitational Meetings in Nairobi, Dakar, Cape Town, Johannesburg, Abidjan, Doha, Ponce, Belém and Kingston. Worked on 7 IAAF World Championships ( Stuttgart, Gothenburg, Osaka, Berlin, Daegu, Moscow and Beijing) and 2 World Cup in Athletics (Havana and Johannesburg).
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Andrew Collins, Being a Laowai Entrepreneur in China

Andrew Collins, Being a Laowai Entrepreneur in China

June 26, 2020

Andrew Collins, came to China as a true Laowai (Alien) and made it, building the biggest Sports Digital Media Consulting business in the country and is now taking it globally.  Amazing stories of how he got started, stuck with it despite all the challenges and made it work.

 

Key Highlights 

  1. How Andrew got started as an Entrepreneur winning a University competition and catching the China bug early
  2. Never wanting a full time job, lessons from Jack Morton, sold his small retail business and decided to move to China  
  3. Dream was starting a publishing business (in China), bought a company called Mailman in Shanghai which was an old postcard media sales business, losing money and owned by another foreigner
  4. The journey from Mailman’s original business to becoming a powerhouse in Sports Social Media consulting (Mailman & Seven League)
  5. Great examples of Mailman’s work and clients across Leagues, teams, athletes, sponsors
  6. China Social Media and new digital platforms in China from Short form video (from Douyin (Tiktok), IQIYI, Huya, Douyu to Youku)
  7. Demand for long form sports content for the top sports (Premier League & NBA) is safe but there are challenges for everyone else.   
  8. The power of Chinese KOL/Influencers and Live Streaming platforms
  9. Esports in China and his views on E-gaming/Esports ecosystem in general
  10. Mobile Only culture
  11. Defining moments of being a Laowai Entrepreneur in China
  12. Raising US$ 30 mil in 2016 for global expansion & future plans & final lessons
  13. A bit about TSA

 

About

Andrew grew up in Wodonga, where he attended Wodonga Secondary College with his 2 brothers Sean and Liam.

Following high school Andrew moved to Melbourne to study business and media at Swinburne University where he completed his Bachelors degree.  While at Swinburne he completed a semester abroad at California Polytechnic University in San Luis Obispo. At university Andrew was very active, leading international student excursions, working at the University gym, playing Football, tennis and in his final year setting up a small, yet profitable import and retail business.

Andrew finished his studies with the Swinburne Chancellor Award for most outstanding entrepreneur with a $10,000 award and participated in a global technology summit in Singapore and Shanghai. It was on this trip which transformed Andrew’s view on the world and inspired the passion to build a career in Asia. With studies complete, Andrew began working part time for a global experiential marketing company Jack Morton. Worldwide, where Andrew supported on business development while also continuing to manage the retail business.

In 2005 Andrew sold the retail business, gave notice at Jack Morton and headed on a solo back-packing adventure around the world. He visited North America, Europe and Asia and developed a passion for travel.

Upon returning to Australia, no job, no business - Andrew decided he would explore setting up a company in Shanghai in media and publishing.

After 18 months of travel to China, 100’s of meetings with senior business owners and expatriates in the region he agreed to purchase a small little known media consulting business Mailman Ltd.

In 2007, as the new CEO of Mailman, Andrew moved to Shanghai to begin his next chapter. The company had 4 staff, was losing money, yet Andrew was optimistic he could turn it around.

After several years of trial and error, as Andrew and his new team developed capabilities in digital marketing with a focus on sports. Andrew repositioned the company, refined the brand and began a years long strategy to build credibility with the world’s leading sports organisations.

By 2016, Mailman was considered the leader across China, serving many of the worlds most iconic sports organisations including the NFL, UFC, Kobe Bryant, Cristiano Ronalda, Manchester United and more.

In early 2017 the company raised over US$25m from leading Chinese investors Yao Captial, Kaixin Capital, and WeCapital. With this capital the group continued to grow services, product lines and expansion geographically.

In 2018, Mailman acquired Seven League, at the time Europes leading sports digital consultancy. With this acquisition the group had a strong footprint across Asia and Europe. 

Now, in 2020 Mailman is the world’s leading sports digital consultancy and agency. With over 200 staff across Europe, China, USA and Asia, the group serves over 100 international sporting organisations, athletes and teams across 54 global markets now including Chelsea FC, FIFA, NBA, Los Angeles Lakers, Juventus FC and more.

Andrew is considered one of the top 40 digital people in Asia, won multiple awards in entrepreneurship and innovation. He has appeared in Bloomberg, Fox, CNN, Fast Company, and Forbes and is widely recognised as a pioneer in the sports and digital industries in China and APAC.

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Rainer Schuettler, From Top Tennis Pro to Entrepreneur

Rainer Schuettler, From Top Tennis Pro to Entrepreneur

June 21, 2020

Rainer has lived the dream of any young boy/girl who grew up playing and loving the sport of tennis. From starting at the age of 10 to going Pro at 18/19, getting to a Grand Slam Final, cracking the top 5 ATP Tour ranking and retiring with an amazing career behind him at they age of 36 and then becoming an Entrepreneur by buying a license for an ATP event. Rainer has lived it and been there and is sharing his thoughts, emotions and learning from his amazing tennis journey.

 
Key Highlights

  1. Tennis professional by mistake – started playing at age 10
  2. At 16-17 starting to take it serious, playing ITF Junior Tournaments around the world, getting on Junior World Ranking
  3. His coach, Dirk Hordorff was instrumental in taking pressure off him and setting him up for a successful transition from Junior to professional player
  4. Making the ATP Ranking at the age of 18-19
  5. Learning from losing & winning, always look where you want to be 6 months in the future, improved ranking 11 years in a row
  6. Dealing with losing every week (at least once)
  7. Started early to learn other business beyond tennis from Coach
  8. Toughest loss – becomes winning the Silver Medal in Doubles at the Olympics with Nicolas Kiefer later
  9. Learning for business from his tennis career
  10. Taking over the ATP World Team Cup in Duesseldorf, now ATP 250 event in Geneva, partnered with Ion Tiriac
  11. His event also a Covid-19 victim and learning from this
  12. Thoughts on tennis and the rest of the season
  13. Life now, German Fed Cup Captain, his own event, attending the Grand Slams, etc

 

About

Rainer Schüttler is a retired German professional tennis player. As of 2019, he is the most recent male German player to reach the singles final of a Grand Slam tournament, finishing as runner-up at the 2003 Australian Open. Schüttler also won a silver medal in doubles at the 2004 Summer Olympics and achieved a career-high ranking of world No. 5 in April 2004.

He began playing tennis at the age of nine. He resides in Switzerland.

In 2003, Schüttler became the first German since Boris Becker in 1989 to advance to the fourth round at all Grand Slams. He became the first German to reach a Grand Slam final, at the Australian Open, since Michael Stich was the runner-up at Roland Garros in 1996. En route to the final, which he lost in straight sets to Andre Agassi, he defeated Andy Roddick who would end the season as world No 1.

In 2004, Schüttler reached his first career ATP Masters Series final in Monte Carlo by beating Gustavo Kuerten in the first round, Lleyton Hewitt in the third round, Tim Henman in the quarterfinal and Carlos Moyá in the semifinal. In the final, he lost to Guillermo Coria. That week, he would reach a career-high ranking of No. 5. Schüttler won a silver medal for Germany in men's doubles with partner Nicolas Kiefer at the 2004 Summer Olympics in Athens. 2004 was the sixth straight year in which he finished in the ATP top 50.

Schüttler reached his first career semifinal at Wimbledon by beating Santiago Ventura, James Blake, Guillermo García-López, Janko Tipsarević, and Arnaud Clément 6–3, 5–7, 7–6, 6–7, 8–6. His match with Clément was over five hours, completed in two days to reach the semifinals, in which Schuettler saved a match point at 6–5 down in the fifth set. He was defeated by eventual champion Rafael Nadal 1–6, 6–7, 4–6. His achievement was a big surprise, since he entered the tournament ranked 94th and with a streak of 13 consecutive Grand Slam tournaments without making it past the second round.

His 2009 season, Schüttler started off at the Chennai Open, beating Prakash Amritraj 6–2, 4–6, 6–1. In the second round, he beat Simon Greul 6–4, 6–2, and in the quarterfinals Björn Phau, 6–2, 7–5. Unfortunately Schuettler had to withdraw from his semifinal match against Somdev Devvarman because of a wrist injury. He also withdrew from the tournament in Sydney. At the Australian Open, he was seeded 30th but lost in the first round to Israeli Dudi Sela 1–6, 6–2, 6–4, 6–4. He also participated in the doubles with Lu Yen-hsun, but they were defeated by Łukasz Kubot and Oliver Marach. In the first round in Rotterdam, he lost to Mario Ančić. He played the Open 13 in Marseille, defeating Laurent Recouderc in the first round 6–1, 6–4.

He competed at the ARAG World Team Cup in Germany, helping his country reach the final, where they lost to Serbia.
In the second round at Wimbledon, though seeded 18th, he was upset by Dudi Sela, 7–6, 6–3, 6–2.

He reached the second round of the Australian Open defeating Sam Querrey in four sets. However he lost to Feliciano López in four sets, too. At the French Open, he again suffered a first-round exit, this time against Guillermo García-López in straight sets. He reached the semifinal of the Aegon Championships at the Queens Club in London but lost to Sam Querrey in three sets 7–6, 5–7, 3–6. Despite his good form he was defeated by Denis Istomin in the second round of Wimbledon in five sets. At the quarterfinal of the Countrywide Classic in Los Angeles, Schüttler could not manage to close out the match against Querrey despite serving for it at 5–4 and 6–5 in the deciding set. He was knocked out in the first round of the US Open losing to Benoît Paire. At the Thailand Open in Bangkok, Schüttler beat Ricardo Mello in round one for a second round berth against Ernests Gulbis. He lost 6–7, 7–6, 4–6 in a close match.

In 2010, Schüttler and his former Davis Cup companion Alexander Waske founded the Schüttler Waske Tennis-University, a tennis academy for professional tennis players.

Schüttler started the tour at the Qatar Open where he confronted Teymuraz Gabashvili in the singles, but lost 3–5, 6–7. He also played doubles with Guillermo García-López confronting Marco Chiudinelli and Jo-Wilfried Tsonga, to whom they lost 1–6, 2–6. At the Australian Open, he played ninth seed Fernando Verdasco in the first round, but lost 1–6, 3–6, 2–6. He then played several Challenger series tournaments. At Wimbledon, he defeated Thomaz Bellucci in the first round, but lost to Feliciano López in the second 6–7, 7–6, 2–6, 2–6.

Schüttler retired in October 2012 and has coached Sergiy Stakhovsky and Vasek Pospisil.
Since November 2018, he coached former world No. 1, Angelique Kerber. In July 2019, Kerber announced they had split on social media.

 

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If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE

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