The Sports Entrepreneurs Podcast by Marcus Luer
From Radio, PayTV, to Facebook … Peter Hutton’s Journey

From Radio, PayTV, to Facebook … Peter Hutton’s Journey

January 7, 2020


  1. Early days at TWI story, producing Football Mundial show around the world and how many times it went wrong
  2. How he got started during University days as a Sports Radio commentator
  3. Learning from his early days in Pay TV at BSB/SKY UK, Ten Sports, ESPN Star Sports – growing pains to success
  4. Is OTT the new PAY-TV world?  Great learn opportunities in start-up environment
  5. Challenge of traditional broadcasters to re-invent themselves in new OTT environment – challenge in leadership
  6. Amazon Prime, Premier League streaming, Peter’s thoughts on their experiment and different model
  7. Short-form vs long-form content, different audience behaviour around the world
  8. Facebook’s tools for Rightsholders, teams, athletes and sponsors. New ways to monetize content
  9. Facebook’s investments in Sports content, La Liga in India, NBA in the Philippines, UFC in Germany. Partnership model
  10. Other ways to use Facebook to generate new revenue streams, re-targeting fans, etc
  11. Power of Facebook group, Instagram, WhatsApp, Messenger and Oculus
  12. Peter’s learnings from his career, learn from others
  13. Facebook culture, scale and community building. Connecting people.



Peter Hutton has an amazing career path and unique track record of working on every continent, both for broadcasters and agencies. As a C level executive he ran Eurosport from Paris, ESPN-Star Sports in Singapore, Ten Sports from Dubai, had over a decade with IMG in London, Delhi and Hong Kong as well as a spell as Co-Ceo of MP& Silva. He now runs the sports business for Facebook, based in Silicon Valley, CA a long way from his teenage days as a radio journalist in Yorkshire.

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