The Sports Entrepreneurs Podcast by Marcus Luer

Phil Lines, From Poacher to Premier League Gate keeper

November 1, 2019


Marcus Luer interviews Phil Lines, the man best known for taking the Premier League Media rights globally to new heights in the early 2000.  Phil started his illustrious career as a Journalist before spending time at ISL and Formula One and then later at the BBC and ITV in the UK.

Phil set up the world’s first sports news television agency which indirectly landed him the job at the Premier League. Working directly with Richard Scudamore,  the Chairman, Phil grew the rights fees for the League globally from £60 million to over £500 million per season. After the EPL, Phil spent time at major agencies from CAA to Lagadere before starting his own Consultancy firm, Nootka in 2014. 


Key Highlights:

  1. Phil shares how he got started in the industry and selling the FIFA World Cup and Olympic rights at ISL in the early days
  2. Phil shares insider stories of the reasons for the tremendous growth of the Premier League rights globally, including the real reasons behind the 12 noon kick-off time.
  3. Phil and Marcus explore where Media rights are heading and how OTT is changing the landscape.
  4. Phil shares his lessons learned from working with CAA UK to Lagardere Sports.
  5. Marcus and Phil discuss the changing role of agencies in the Media Rights trading space. Big might not be the way forward.
  6. They also discuss the challenges the new AFC (Asian Football Confederation) deal could be facing because of the new dynamics in the market.

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