The Sports Entrepreneurs Podcast by Marcus Luer
Patrick Murphy, “From Dublin to Taking Over Asian Football”

Patrick Murphy, “From Dublin to Taking Over Asian Football”

October 31, 2020

Patrick Murphy's fascinating career path, took him from selling door to door Junk Mail in Dublin to working in Newscorp in Hong Kong, TEAM Marketing in Switzerland and back to Hong Kong to now managing one of the largest Sports IP in Asia, the Asian Football Confederation’s commercial rights through his new partnership (FMA).  Great stories and lots of insights into the future of Asian Football.

 

Key Highlights

  1. Getting started by selling Junk Mail in Dublin after school (1984-85) – door to door sales
  2. His decade in the TV world, from ITV in the UK to Star TV in Hong Kong (Newscorp) in the 90s
  3. Murdoch’s focus on Sports – creating Sports Corp inside a broadcaster (ESPN-Star Sports) – creating IP
  4. Journey back to Europe, joining TEAM Marketing in Switzerland (exclusive agent of UEFA Champions League)
  5. UEFA Champions League – billion dollar property – sponsorship & media deals
  6. UEFA taking a stake in TEAM eventually
  7. International Champions Cup (ICC) – created in the US by a US real estate billionaire (Stephen Ross)
  8. Top European Clubs playing against each other in the US and globally instead of the old format of playing local teams during the summer window
  9. FMA (Football Marketing Asia, previously DDMC Fortis) – the start of a new huge venture, taking over AFC (Asian Football Confederation commercial rights)
  10. Leveraging his TEAM (UEFA) experiences and confidence that they can pull this off
  11. Offer to work with AFC on an exclusive basis as one key differentiator & offering top Dollars (knowing that this will win or lose it) and playing the China card right
  12. DDMC (Listed company in China) background and their reason for entering the partnership (through Super Sports)
  13. Let’s talk numbers, deal size in the range of US$ 2.4 billion for the next 8 years  (accept a premium was paid)
  14. And how FMA is planning to make it back and reason FMA was willing to pay the premium
  15. How to deal with the changes in the broadcast landscape and current climate
  16. Key will be “go local” , develop local heroes and drive up value of local Football rights vs international rights
  17. Media, Digital, structure of media rights, packaging and marketing it
  18. Sponsorship, important part, closer to 50% of revenue – leveraging virtual technology
  19. FIFA World Cup in Qatar in 2022,  Asia Cup in China in 2023, FIFA Women’s World Cup in Australia/NZ in 2023  – big opportunities to showcase Asian Football to the world  
  20. Hand over from Lagardere Sports and building a team to get started Jan 1, 2021

 

About

Over 30 years' experience working in sports media and marketing. Currently a Board Member and Chief Executive Officer at Football Marketing Asia. Patrick previously founded Catalyst Media Group (International Champions Cup) and Synergy Sports (CBF, CONMEBOL) and was formerly Managing Director, TEAM Marketing in Europe responsible for selling media and sponsorship rights for the UEFA Champions League and the UEFA Europa League.

About Football Marketing Asia Limited (formerly DDMC Fortis Limited)
Football Marketing Asia (FMA / 亚洲足球商业开发有限公司), is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Headquartered in Hong Kong, and with offices in the Middle East, Southeast Asia and China, FMA combines unparalleled global
football experience with in-depth Asian know-how and expertise. Formerly known as DDMC Fortis, FMA has quickly become known as Asia’s leading football marketing agency delivering unprecedented value for fans, media partners and sponsors. The focus of the company is on one thing and one thing only: Asian football. It embraces the many obvious and subtle differences and needs in the markets in Asia and delivers tailored
solutions for commercial partners and fans of AFC National Team and Club football.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more information HERE
-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/university
-----------------------------------------------
Feel Good by MusicbyAden 
https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: 
https://bit.ly/_feel-good
Music promoted by Audio Library 
https://youtu.be/bvgIqqRStcQ

Razlan Razali, “From Hosting F1 To Leading A MotoGP Team”

Razlan Razali, “From Hosting F1 To Leading A MotoGP Team”

October 24, 2020

Dato Razlan Razali is living his childhood dream from running Sepang International Circuit (SIC) for over a decade, hosting F1 and MotoGP races and turning the loss-making facility into a sustainable business to turning his passion for motorcycling into being the Team Principal of the Petronas Yamaha Sepang Race Team which is taking MotoGP by storm the last two seasons and is on the verge of winning the Championship.  Listen, learn and be inspired by his stories on how to build a successful Racetrack and how those learnings helped him to create a very successful MotoGP racing team.   

 

Key Highlights

  1. His career start, selling his first company, starting a concert company with his brother and his first job interview for the CEO role of Sepang International Circuit (SIC) which didn’t go so well. Persistency paid off and he became the CEO of SIC in 2008, few weeks before the MotoGP race.
  2. Early days at SIC, he inherited a mess and had a culture shock,  rolled up his sleeve and started to make changes.
  3. Starting to charge for everything in and around the track to generate new revenues.  More professionalism and commercialization was the key.
  4. Turn SIC into a multi facet venue -  “a ballroom under the sky”.
  5. Hosting Formula 1 at SIC stories, his first meeting with Bernie Ecclestone, again didn’t go so well……
  6. 2009 the first F1 race under his leadership, made changes, focus on what’s best for SIC and Malaysia and disregarding F1 and the arrogance of F1 teams.
  7. Till the end, it was never a happy marriage with F1, race became jaded, nothing new and was eventually dropped.
  8. MotoGP was the opposite, Dorna’s Carmelo Ezpeleta was open to all his ideas and wanted to do more, the growth and success of the race since then is proof.
  9. Very vocal when F1 race was dropped,  “even given for free, Malaysia would not host F1 race”,  Reuters headline worldwide.
  10. Revealing the fee SIC paid to F1 and the reasons why the Prime Minister of Malaysia asked him to get out.
  11. MotoGP success stories, how it all started, creating local heroes by starting a young rider search, academy and having wild card riders in Moto3 (125cc category).
  12. Created the first SIC Moto3 team in 2015,  challenge taking riders from “Kapcai” racing on the streets of Malaysia to a full fledge racing machine in Europe (money, motivation and mindset).
  13. Lots of talented local riders in terms of skill but most lacking mental strength.
  14. First Season in MotoGP in 2019 – lady luck played a role – stories of how it all started – his childhood dream came true.
  15. Petronas played a key role in taking over a financially struggling MotoGP team.
  16. How he found “Fabio” (Quartararo) – stroke of luck and how he came out blazing from the start and winning “Rookie of the Year” award, first podium till leading standing now.
  17. His thoughts on winning the MotoGP Championship this year – original target was to just win the “first” race  (which they did with the first & second race of the season).
  18. Superhumans – stories of his riders dealing with crashes.
  19. Valentino Rossi – the Doctor is joining the team in 2021 – the story behind it (and Fabio leaving to Yamaha Factory team).
  20. MotoGP “bubble”, how it’s working, SOPs, rules, regulations and restrictions – importance of team talks.
  21. His prediction for the Championship with four races to go.
  22. His final thoughts on the future of Motorsports after Covid – difference between F1 and MotoGP.

 

About

Dato Razlan Razali is a dynamic and highly successful Senior Executive with extensive high-level successes across a wide variety of industries, including world-class event management. First-class leadership skills with excellent marketing and sponsorship development experience in both national and international arenas. Consistently aims for the highest standards on a personal and corporate level. Proven ability to generate innovative growth strategies for successful and profitable companies.

Major Achievements

  1. Sepang International Circuit receives Training Support Excellence Award 2016 at the BSI Client Appreciation Night by BSI Services Malaysia Sdn Bhd.
  2. Sepang International Circuit was awarded Project Owner of the Year Award 2016 at Shell Bitumen Technical Conference & Customer Appreciation Dinner by Shell Malaysia.
  3. Sepang International Circuit was awarded the Global Branding Award 2016 in theGlobal Brands Icon in Motorsport by Global Brands Council.
  4. Sepang International Circuit receives Utusan Business Award 2015 in the category of Sports Entertainment Sector.
  5. Sepang International Circuit was awarded the Best Event Management Company for Excellence at the rAWr Awards 2015 by the Malaysia Convention and Exhibition Bureau (MyCeb) and the Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS).
  6. Sepang International Circuit received the Bronze Award in the Corporate Branding category at the Malaysia PR Awards 2014/2015.
  7. Sepang International Circuit was awarded for its excellence in the Industry Class in Meetings, Incentives, Conventions and Exhibitions (“MICE”) in the State of Selangor, Malaysia in 2014.
  8. Sepang International Circuit received OHSAS 18001:2007 certification in 2013.
  9. Sepang International Circuit received the Best Grand Prix Award in 2012 for Malaysia MotoGP by the International Road Racing Team Association (“IRTA”)
  10. Sepang International Circuit awarded Certificate of Excellence from TripAdvisor 2012.
  11. Sepang International Circuit received ISO 9001:2008 certification in 2011.
  12. Sepang International Circuit was awarded the coveted Facilities Improvement Plan Fund in 2010 by the Federation Internationale de L’Automobile (“FIA”).
  13. Masterminded the creation and development of Pineapple Concerts (a successful Malaysian events management company); led the organisation, promotion, marketingand sponsorship of large-scale sell out events, including huge concerts by major international artistes the Black Eyed Peas, Lionel Richie, Earth, Wind & Fire and Kanye West.
  14. Championed and led the first mobile e-tickets programme in Asia.
  15. Successfully raised USD6 million in capital investment for WAP Portal Sdn Bhd from a listed Malaysian company and a listed company from Singapore, convincing both companies to invest based purely on a concept presentation with no physical product, which clearly demonstrates high level influencing/negotiation skills.
  16. Consistently worked at Board Level as Director, Non-Executive Director and on the Audit and Remuneration Committees for a major mechanical and electrical service public listed company, Bintai Kinden Corporation Berhad.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more information HERE
-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/university
-----------------------------------------------
Feel Good by MusicbyAden 
https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: 
https://bit.ly/_feel-good
Music promoted by Audio Library 
https://youtu.be/bvgIqqRStcQ

Robert Müller von Vultejus, “From UFA, Lagardere To SPORTFIVE Again”

Robert Müller von Vultejus, “From UFA, Lagardere To SPORTFIVE Again”

October 16, 2020

Robert Müller von Vultejus has been on the forefront of Sports Marketing for decades, as would appear in many different companies, but in reality, these groups were often an “iteration” of previous legacy businesses.  Operating for 25 years from Hamburg, Germany, Robert gives us a great inside look into all the companies and is now one of the key executives to take Sportfive 2.0 back to its glory days globally.  Listen to his fascinating career and stories across UFA Sports 1.0, Sportfive 1.0,  Lagardere, UFA Sports 2.0 to now Sportfive 2.0 again.

 

Key Higlights

  1. Robert's start into the industry, studied Sports Management in Bayreuth, while studying and DJ-ing started his first agency
  2. UFA Sports 1.0,  in Hamburg,  his boss Bernd Hoffman, ownership by Bertelsmann Group/RTL - the old Media Rights arbitrage game, buy/sell rights
  3. Merger of UFA Sports with Sport + (Sports marketing arm of Canal+) and  Jean Claude Darmon (French sports marketing group) – new group called Sportfive, managing the German and French culture -  lasted a few years and was sold again to Advent (US PE Group). Opportunity for management to participate in deal.
  4. New focus on “Comprehensive Marketing” of 25 Football Clubs in Europe
  5. Different models of upfront guarantees and other facilities to clubs and rights holders – mostly internally funded based on EBIT of Euro 90-100 mil
  6. Next sale to Lagardere Group (French again) for EURO 860 million (US$ 1 b)  - good move from a shareholder point of view, but company culture suffered (entire senior management left)
  7. UFA Sports 2.0, starting again with the team that left Lagardere Sports and found RTL as investors again
  8. New way of working with rights holders, open book, more transparent way – helped to grow the new business , starting in 2008 during the global financial crisis
  9. Sold UFA Sports 2.0 to Lagardere Sports (RTL was looking to exit, change in strategy)  - initially Lagardere was black listed until discussion with Philipp Hasenbein changed the view
  10. Lagardere, where did it all go wrong. Multiple reasons ……. And Recently sold for a fraction of the original value to HIG Capital
  11. Sportfive 2.0 (after the purchase by HIG Capital), reason to go back to the old name, 1,000 strong team with offices in Germany and across Europe, US, Asia
  12. Focus on Selling, still strong portfolio across the regions from rights representation to talent business and consulting
  13. Strong believe that the Agency business is still very important in the ecosystem but a new approach is needed  
  14. Sportfive in Esports – RIOT Games tournaments in Europe, T1 from Korea
  15. Career highlights and worst moments
  16. His view on sports going forward after Covid and during the pandemic

 

About

Robert Müller von Vultejus, born in 1969, graduated in sports economics at the University of Bayreuth in 1994. He started his professional career at UFA Sports GmbH as a manager in media rights marketing in the same year. From 1997 to 2002, Müller von Vultejus was responsible for the European football business as a member of the management board. In 2001, UFA Sports was renamed Sportfive and Müller von Vultejus was appointed Managing Director with responsibility for the German business.

In December 2007, Robert Müller von Vultejus left the Sportfive Group and in 2008, together with former high-ranking Sportfive managers, he founded a startup company named UFA Sports, later renamed U!Sports GmbH. The start-up was bought by the Lagardère Sports Group in 2015 and became part of the global network of Lagardère Sports and Entertainment. In addition to his role as Managing Director of Lagardère Sports Germany, Robert Müller von Vultejus continued to be Managing Director of U!Sports and moreover was responsible for the European Business Development Unit of Lagardère Sports and Entertainment. In April 2020, Lagardère Sports and Entertainment was sold to H.I.G. Capital.

In 2020, Müller von Vultejus has been appointed Chief Growth Officer (CGO) and is one of four members of the Executive Committee of the international sports business agency SPORTFIVE. Müller von Vultejus is a family man, plays tennis and has a preference for fitness, nutrition and cooking. He is married, father of four children and lives with his family in Hamburg.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more information HERE
-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/university
-----------------------------------------------
Feel Good by MusicbyAden 
https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: 
https://bit.ly/_feel-good
Music promoted by Audio Library 
https://youtu.be/bvgIqqRStcQ

Chris Pepe, “Road to LA28″

Chris Pepe, “Road to LA28″

October 11, 2020

Chris is sharing stories of his illustrious career from being a founding executive member of Major League Soccer, to working at FIFA World Cups and Olympics at the client-side with Yahoo and VISA which has led him to his current role as the Chief Commercial Officer of the LA 2028 Olympics and the US Olympic & Paralympic Properties. With eight years out, it’s a long and interesting road ahead.

 

Key Highlights

  1. Accidental entry into sports, not the typical lawyer career path.  Doug Logan, a client and first Commissioner of Major League Soccer got him involved in the new League
  2. Working at the MLS – with industry Tycoons from Lamar Hunt, Phil Anschutz and Bob Kraft and Alan Rothenberg.  From Team names to Venues, tickets, etc starting from scratch
  3. Credit to founders for keeping the League alive to the big success it is now
  4. Yahoo Days,  dot com era.  Yahoo became Partner of FIFA on 9/11 (announcement on the fatal day) and Chris’s role, FIFA World Cup in Japan/Korea
  5. Premier Partnerships, joining Randy Bernstein who left Yahoo and started the agency
  6. A decade at VISA, transition from Agency to Client-side. Lots of “internal selling” vs external. Olympic and Rugby sponsor at the time. Not yet with FIFA
  7. First VISA involvement at FIFA World Cup in South Africa 2010.  Massive issues in the transition between Mastercard and VISA prior to it.
  8. Why is VISA in Sports – growth of VISA brand is directly lined to Olympics.  Pass through rights for Banks is key.  
  9. FIFA deal, target to reach a different consumer base than Olympics.  More Debit card focused than Credit Card.  First World Cup, huge success.
  10. Marcus & Chris 1984 LA Olympics stories
  11. LA 28 – The story behind the LOGO and MARKS
  12. Eight Years out – first focus is TEAM USA and develop a long term story for brands
  13. Elevator pitch – key is to empower brands, drive engagement, drive brands business – co-creation
  14. Talking Numbers,  US$ 2.5 billion target in sponsorship.  US$ 7 billion overall budget  
  15. Balancing act between IOC Global partners and local partners
  16. Tokyo learning and how to work with partners – extension without any additional fees
  17. Learning/Lessons from his career – don’t take yourself to seriously and don’t let the job get into your head (teamwork matters)

 

About

Chris Pepe is a seasoned sports business executive leading commercial negotiations, property and team management, market activation and business development. As the Chief Commercial Officer for U.S. Olympic and Paralympic Properties (USOPP), the joint venture between LA28 and the U.S. Olympic and Paralympic Committee, Pepe is responsible for marketing and selling rights for LA28 and Team USA from 2021 through 2028.

Prior to USOPP, Pepe was Head of Strategic Partnerships for Visa International’s North American Product Division. During nearly 10 years there, he held various leadership positions including Head of U.S. Sports & Entertainment Partnerships and Global Head of FIFA/Football Management in Visa’s Worldwide Sponsorships and Partnerships group. In these roles, Pepe managed many of Visa’s multi-million dollar sports investments and led many of the company’s global sports and lifestyle strategies.

In addition to his career at Visa, Pepe has developed business strategies for a variety of sports and entertainment properties, including the first-ever global sales network at Yahoo! and Premier Partnerships when in its startup phase. He began his career in sports as a founding executive member at Major League Soccer (MLS).

Pepe received his B.A. and J.D. from Villanova University and is a cited expert in trusted sport business outlets including Sports Business Daily, Sportcal and Inside the Games.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more details HERE
-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/university
-----------------------------------------------
Feel Good by MusicbyAden 
https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: 
https://bit.ly/_feel-good
Music promoted by Audio Library 
https://youtu.be/bvgIqqRStcQ

Oleg Butenko, “From Russia To Gaming”

Oleg Butenko, “From Russia To Gaming”

October 2, 2020

Oleg Butenko has an incredible life journey, coming to the US as a young boy from Kazakhstan and then moving back to Russia in his twenties to build hugely successful businesses there and now back in the USA for more. He is an extraordinary Entrepreneur and sees emerging trends before others and then goes after them like there is no tomorrow.  From his huge success in building and selling tech businesses in Russia over 20 years to now building a new Gaming business in the US with a global focus.  Listen, learn and be inspired.

Key Highlights

  1. Late 80s/early 90s, at the age of 13 he moved to California from Kazakhstan
  2. Dot.com boom in late 90s, everyone building online products and he saw the need for engineer talent from Russia in the US
  3. Early 2000, went to Moscow living out of a suitcase initially which turned into a 20 year journey in Russia
  4. Digitizing content, from older Soviet movies to News shows and sold the company to a Russian Newsgroup
  5. Creating new digital services for Mobile Devices, get to the phone and you get to people’s wallets, from Mobile TV, SMS to Ringtones/Ringback tones (8 billion dollar industry, 40% in Asia), partnerships with Mobile Carriers
  6. Looking East (China) for technology, business model and equipment and West for content
  7. Low credit card penetration and mostly Pre-paid model in Russia (similar to Asia)
  8. His time building Megalabs within MegaFon (2nd largest Mobile operator in Russia), lots of learnings
  9. Launched UMA (United Media Agency) – build leading music streaming platform and sold it to Mail.ru  
  10. Mail.ru, multi billion dollar group, owns VK – Facebook of Russia, Online Games, Search, etc
  11. Local digital players beating the big US groups in their own game
  12. Anton Cherepennikov, new partner in Esports . ESForce (owned several teams, Virtus.pro, Navi, SK Gaming), Esports arena, etc  - sold business to Mail.ru as well     
  13. VY Esports – the latest tech venture, hosting virtual events, creating new type of content, entertainment focus, not professional competitions and some big investors
  14. Gaming as a whole is the key (much larger industry), Esports is a small part of it
  15. Building a Virtual Destination, create own events, showcase talent, TwitchCon with a twist in virtual space
  16. Game1 and VY Esports partnership, to create new type of Gaming content, main stream audience focus and bring big brands into the space (Russia vs USA competition as 1st project)
  17. Styngr – Music and Gaming venture, personalized Music for Gamers
  18. How to bring sponsors into Games, examples from Garena.  Games become powerful platforms for brands to reach massive audiences

About

Oleg Butenko is the CEO of VY Esports, a global esports company which is launching a tech platform to host virtual events in the esports and gaming space. A seasoned tech entrepreneur, Oleg has a successful track record of having founded six companies worth more than a billion dollars, in the global marketplace. VY Esports is backed by a notable group of organizations including:

• The Raine Group
• Elysian Park Ventures (LA Dodger’s Ownership Group)
• Warner Music Group
• Courtside Ventures

In addition to founding VY Esports, Oleg is a tech investor in seed to early stage companies offering a trifecta of strong teams, aligned with market trends and offering a unique proposition. His latest venture is Styngr, a tech platform for integrating and licensing musical content into game play for greater personalization.

A pioneer in the field of digital music and the gaming space, Oleg created one of Russia’s premier mobile music, television, and payment platforms, which was successfully acquired by Russia’s second largest telecommunications company. He then served as CEO of its product and innovation unit, leading the business from inception to a billion-dollar-per-year revenue subsidiary.

In 2014, Oleg founded United Media Agency (UMA), Russia’s leading music streaming content aggregator which represents all digital music on Mail.ru (including VK.com and Boom). He was instrumental in executing digital rights deals with leading music labels and publishing companies including:

• Universal Music
• Sony Music
• Warner Music Group

Together with the USM group, Oleg co- founded ESforce, a global esports company holding among its numerous assets ownership of three esports teams, an esports event/production company and an esports arena.

Oleg is a strong believer in giving back to his community and is a member of YPO and is the Pacific Northwest regional champion for the Sports and Entertainment Network. In addition, he supports a wide variety of charities including:

• LA County Museum of Art (Legacy Circle & Collectors Committee)
• LA Philharmonic
• LA Opera
• LA Music Center
• The Pushkin State Museum of Fine Arts, Moscow

Oleg is an avid world traveler for both work and pleasure. When he is not on an airplane, he and his family divide their time between Los Angeles and Lake Tahoe.

-----------------------------------------------
If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too.

The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. For more details HERE
-----------------------------------------------
Follow us on our social sites for the latest updates
Instagram: https://lnkd.in/ferKA6N
Facebook: https://lnkd.in/fw7Z_9h
LinkedIn: https://lnkd.in/fVQzNj5
Website: https://marcusluer.com

https://marcusluer.com
https://marcusluer.com/university
-----------------------------------------------
Feel Good by MusicbyAden 
https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: 
https://bit.ly/_feel-good
Music promoted by Audio Library 
https://youtu.be/bvgIqqRStcQ

Podbean App

Play this podcast on Podbean App